Email Marketing - Text vs. Images

I receive Email Insider, an e-newsletter on email marketing. I found this article interesting and useful. Some of the articles aren't applicable to small and wahm businesses. But this one discusses the use of text vs images in newsletters. The other interesting point is including in the Subject Line the "bottom line" or discount code so potential customers don't even have to read the newsletter to get the point.

With the amount of email folks will be getting the competition for sales this holiday, I plan on using this advice in promos for Comfy Cozy Glow in the Dark pillowcases.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115770&lfe=1

Chad White is the Research Director at Smith-Harmon, an agency focused exclusively on providing email marketing strategy and creative services. Visit his blog at http://www.retailemailblog.com/

Gayla Bentley Gets What She Needs

Gayla Bentley is a fashion designer based out of Houston, Texas. We are both members of the Houston Area Make Mine Million Meetup. Here she is on Shark Tank getting what she needs to move her company to the next level:

What to Include in Your Elevator Pitch

To keep my business or not to keep my business

That seems to be the question I am asking myself these days.

Are any of you asking yourself that same question? Times are tough, nothing any of us don't know. My industry seems to be suffering maybe more than some. The first thing to go for a business is the little extras and embroidery seems to be one of those little extras. Even the local sports teams are having to cut back.

I totally understand but it does beg the question.... can D's stay in business another year. That is a question I never though I would ask myself, especially after 17 1/2 years.

In the back of my mind I continue to ponder opening a different type of business. I think I will always own my own business. I think it is in my blood. Just trying to figure out what that business might be keeps my mind turning.

Hope all is well with everyone. I miss the chatter.