Email Marketing - Text vs. Images

I receive Email Insider, an e-newsletter on email marketing. I found this article interesting and useful. Some of the articles aren't applicable to small and wahm businesses. But this one discusses the use of text vs images in newsletters. The other interesting point is including in the Subject Line the "bottom line" or discount code so potential customers don't even have to read the newsletter to get the point.

With the amount of email folks will be getting the competition for sales this holiday, I plan on using this advice in promos for Comfy Cozy Glow in the Dark pillowcases.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115770&lfe=1

Chad White is the Research Director at Smith-Harmon, an agency focused exclusively on providing email marketing strategy and creative services. Visit his blog at http://www.retailemailblog.com/

Gayla Bentley Gets What She Needs

Gayla Bentley is a fashion designer based out of Houston, Texas. We are both members of the Houston Area Make Mine Million Meetup. Here she is on Shark Tank getting what she needs to move her company to the next level:

What to Include in Your Elevator Pitch

To keep my business or not to keep my business

That seems to be the question I am asking myself these days.

Are any of you asking yourself that same question? Times are tough, nothing any of us don't know. My industry seems to be suffering maybe more than some. The first thing to go for a business is the little extras and embroidery seems to be one of those little extras. Even the local sports teams are having to cut back.

I totally understand but it does beg the question.... can D's stay in business another year. That is a question I never though I would ask myself, especially after 17 1/2 years.

In the back of my mind I continue to ponder opening a different type of business. I think I will always own my own business. I think it is in my blood. Just trying to figure out what that business might be keeps my mind turning.

Hope all is well with everyone. I miss the chatter.

SuperWAHMz member Comfy Cozy, Inc. nominated for Shine a Light

9-11

What a sad day. I know there is not a one of us who do not remember where we were and what we were doing this morning 8 years ago. My heart hurts just as much now as it did then.

My love for my country, family and friends is ever growing. Please know that I value all of you in my life and my life is better because I know you.

Pray for Peace this day.

God Bless America.

It's been a long time

Been so long I almost forgot how to post to our blog. I say that with a sly smile on my face. Sorry for being MIA. Summers in AZ are so hot it is hard to wrap my mind around doing anything but hibernating. ;) Fall is quickly approaching though so there IS a light at the end of this tunnel.

Work has not been so good for D's Stitcheree.
I am hoping that the summer months have been better for all of you running your own business. The economy is tough, we all know that. I do have a question though for anyone who might like to chime in.

How is the economy effecting your OWNING your own business.

I just got a notice from my bank that effective Oct. 1 they will start charging a service charge of $15.00 a month on business accounts that carry under $1,000.00 daily balance. Since moving to AZ I have not had to pay a service charge with my bank and I have never held a daily balance of $1K. It is only $15.00 but in months where I might only make $100.00, that is a lot of money. I will see how the rest of this year goes then I am seriously considering closing my 17 1/2 year old business. I thought I would always work for myself but I may soon join the ever growing number of people unemployed.