By learning the 4 D’s of closing the sale.
Whether you’re a salon owner, general contractor, herbalist or attorney, as entrepreneurs, we are all in sales. This may be new (and scary) territory for those who have spent years in a chosen profession, mastering that particular skill. But now as a business owner, not only do you have to be a wiz at accounting or an expert dog groomer, you also need to know how to market and sell yourself as well.
Fortunately, mastering the sales process isn’t really that hard once you break it down into these four simple stages from Inc.com.
Discovery. The first thing you need to do is to make sure the potential client is likely to benefit from your product or services. That means you really need to know who your target audience is and what it is they want.
Diagnosis. Then you need to be able to help the client see the problems (or pain points) inherent in their current situation. People are pleasure-seeking creatures. If they recognize a situation is uncomfortable, it’s natural for them to want to fix it or make it better.
Design. Once someone is interested in making an improvement, your job is to show them how your product or service is designed to help. Get the potential client to envision how much better off they’ll be once they’ve dealt with this issue (with your help, of course!).
Delivery. By now, the potential client is on the verge of committing, and the last action you need to “seal the deal” is to show her exactly how what you have to offer will be THE answer. There are many ways to do demonstrate your abilities, such as a formal presentation, before and after photos or a free trial. Be creative, and be confident!
Thursday, June 24, 2010
My sister, Caryn Gresham, forwarded a e-newsletter to me yesterday. It included the following article on closing the sale. Something that even after years of being in business, we tend to forget the basics of "being in business".
For more info on the newsletter, check out the link below the article. Happy Selling!
"Would you like to learn how to combine the passion, strengths and experience you already possess to create the successful business of your dreams? Would you like to move away from “dollars-for-hours” work in order to cultivate more wealth, more time and more happiness? If so, grab your FR.EE copy of the Richer. Smarter. Happier. Success Starter Kit at http://www.richersmarterhappier.com.”
Monday, June 21, 2010
I just learned of the Natl Assoc of Moms in Business. COOL! They are having a contest, which of course, I think comfycozy.com is a perfect choice for a winner. They will be selecting the top 200 mom owned businesses.
I hope that you will vote for me - over and over again:O) AND, share the link below with your friends that just might think my Glow in the Dark pillowcases are a fun product and that this mom is a winner!!
THANKS! And if you are a wahm (or a superwahm as we like to call ourselves!), go ahead, enter your business too!