Friday, February 6, 2009

Fantastic Friday: Creating Relationships with Clients

I was decluttering this morning and ran across a half sheet of paper with notes in "my" handwriting that must be from a small business seminar or online class that I took. No clue where or when but the peice of paper was a good reminder to me to double check that I am staying on task. With apologies for not know the sourse, here is what the paper says:

What does our customer need to know about our company?

"Quality" doesn't mean anything instead customers want to know:
  • years of experience
  • testimonials
  • endorsements
  • case studies
How does our customer know they can trust us?

Are we doing anything that makes it difficult for our customers to buy?

And here are MY questions to you:
  1. Do you have on your website how long you have been in business?
  2. Do you have testimonials and endorsements on your website that can be found easily?
  3. Do you have links to case studies involving your products on your website?
  4. Are you doing everything possible to help your customers buy from you?

If the answer is NO to any of those questions, roll up your sleeves and GET TO WORK today to turn that NO into a YES. YES means more sales!


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